TV Advertising for Law Firms: Is It Still Worth It in 2025?
TV is dead—right? Not for personal injury lawyers. In fact, the firms dominating local markets are often the ones that have mastered both traditional and digital media.
TV Is Evolving, Not Dying:
Connected TV & OTT Streaming: We can now target legal intenders who searched for an attorney on Google—then serve them TV ads on Hulu, Roku, and more.
Media Buy Efficiency: TV ads don’t have to cost a fortune if you work with an agency that negotiates national rates (like Group Matrix).
Local Fame = Local Trust: Television gives you brand credibility that no Facebook ad can replicate.
When TV Works Best:
You’re already a known name but want to solidify your #1 or #2 position.
You’re entering a new market and want rapid brand lift.
You have a proven intake team ready to convert high-volume leads.
TV remains a powerful tool in the legal marketing toolbox—especially when paired with OTT and digital retargeting. Want to make your brand a household name? Let’s talk.